Hi! I'm Raj.

Digital Product Leader and
Experience Strategist

ABOUT ME.

Digital product leader with 16 years experience across financial services, software, healthcare and consumer products. Proven track record of delivering commercial value, including a 10% lift in total enterprise revenue across 3+ years ($400M), 10% increase in web-driven leads (in 3 months), ~40% YoY increase in digitally-attributed conversion rate, 25+% YoY increase in digital self-service volumes, and recognition as a Digiday Awards finalist.

Recently returned to Australia after 12 years in New York, USA with PwC's Experience Centre, where I was responsible for engagement pipeline and delivery, coaching and talent management, capability definition, and owned revenue and P&L.

WHAT I DO.

CX/UX
LEADERSHIP

Leader of high-performing, multidisciplinary teams across CX/UX strategy, research, design and development domains. I most recently was a Practice Director, part of my role being to scale and mature our internal research, strategy and design capabilities across the ~150 person team, including training, talent management, capability definition and knowledge management. I also had responsibility for my own portfolios' P&L, margin and revenue.

HUMAN-CENTRIC
RESEARCH

Lead and manage comprehensive discovery, research and user-testing efforts, utilising various qualitative and quantitative research methods. I believe that all strategic experience and design decisions need to be firmly grounded in empathetic, evidence-based research, and have clear connection to business outcomes.

DIGITAL PRODUCT
ARCHITECT

Architect of digital products, having managed and lead end-to-end across the strategic design process: from discovery and research, vision and design, through to delivery and launch/activation. I have designed internal workflow tools, customer-facing websites, and mobile apps across b2b and b2c. I strive to create digital products and experiences that are deeply engaging for users, technically feasible and commercially valuable.

EXECUTIVE
ENGAGEMENT

Ability to build trusted relationships with cross-functional executive leaders and craft compelling, executive-level narratives that communicate the business value of experience design.